The NHS and wider health and care system routinely gathers insight and feedback from patients and services users – both at a local and national level. But many people believe we do not do enough to analyse and interpret the insights, let alone act on them. With the advent of integrated care systems, the health communications and engagement profession has a golden opportunity to deliver a step change in how we gather, interpret and act on the feedback and insights of our local communities. In this practical session, communications leaders from ICS and provider trusts will talk through the opportunities and how they are making this a fundamental part of their communication and engagement strategies.