Winner: #Don’tMissYourVaccine – NHS South East London CCG
The judges found this to be an impressive multi-channel campaign based on audience insight and data. They loved the video, and found the impact metrics to be very strong - both from the stats on vaccine take up, but also the direct impact measures around reach and scale up.
The video was aimed at engaging young people (18-39 years old) to support south east London COVID-19 vaccination targets due in July 2021, and with the support of behavioural science communications experts Lynn, this integrated data-driven campaign was successful in driving behaviour change.
The campaign got some truly impressive results and employed a huge variety of approaches and channels, reaching significant numbers.
Several NHS teams across England have since used the campaign video in their local campaigns and we heard from practitioners who felt the creatives and content enabled a meaningful conversation on vaccination with young people.
- Keep Stoke Smiling – University of North Midlands NHS Trust
- A change of heart – The Newcastle upon Tyne Hospitals NHS Foundation Trust
- The No Excuses campaign - Oxford University Hospitals NHS Foundation Trust
Sponsor: Behaviour Change Marketing Bootcamp