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NHS Communicate

Edna Boampong

Edna Boampong

Director of Communications and Engagement, NHS Shropshire, Telford and Wrekin ICB

Edna Boampong is the director of communications and engagement for NHS Shropshire, Telford and Wrekin Integrated Care Board. She is an award-winning, communications, behaviour change and change management director, with over 20 years’ experience of designing and leading public health initiatives and transformation strategies. 


In 2020, Edna designed and delivered a ground-breaking programme aimed at gaining a better understanding of how the Covid-19 pandemic was impacting ethnic minority communities in Cheshire and Merseyside. The insight was then used to implement a campaign to address vaccine hesitancy within ethnic minority and deprived communities. The programme won three national awards in 2021, including a prestigious HSJ award.