Edna Boampong is the Director of Communications and Engagement for NHS Shropshire, Telford and Wrekin Integrated Care Board. She is an award-winning, communications, behaviour change and change management director, with over 20 years’ experience of designing and leading public health initiatives and transformation strategies.
In 2020, Edna designed and delivered a ground-breaking programme aimed at gaining a better understanding of how the COVID-19 pandemic was impacting ethnic minority communities in Cheshire and Merseyside. The insight was then used to implement a campaign to address vaccine hesitancy within ethnic minority and deprived communities. The programme won three national awards in 2021, including a prestigious HSJ award.