Edna Boampong is the director of communications and engagement for NHS Shropshire, Telford and Wrekin Integrated Care Board. She is an award-winning, communications, behaviour change and change management director, with over 20 years’ experience of designing and leading public health initiatives and transformation strategies. 

In 2020, Edna designed and delivered a ground-breaking programme aimed at gaining a better understanding of how the Covid-19 pandemic was impacting ethnic minority communities in Cheshire and Merseyside. The insight was then used to implement a campaign to address vaccine hesitancy within ethnic minority and deprived communities. The programme won three national awards in 2021, including a prestigious HSJ award.