Kindra recently joined the NHS, coming from the National Audit Office – the UK government’s independent spending watchdog – where she was director of communications and marketing. Prior to the NAO, Kindra was at FTSE 100 Capita plc where she led a fast-paced, high-performing 24/7 communications function responsible for corporate and crisis communications, campaigns and internal communications to 74,000 staff. Her work spanned contracts with high-profile private sector businesses and central and local government clients. Kindra has handled sensitive and complex issues high on the public and political agenda covering primary care, welfare reform, cyber security, justice, digital transformation, smart meters, food and farming and public health. She has created innovative and insight-led behavioural change communications that have won industry awards, has achieved positive organisational change, and has protected organisations’ reputations. During her career, Kindra has launched Ireland’s first ever postcode system to 2.1 million citizens; directed successful recruitment campaigns on behalf of the British Army; launched a new welfare benefit, the government’s new gas safety body and the NHS Choices website; and driven local communities online to access council services.