The NHS Communicate conference is back for a second year, offering an unparalleled opportunity for senior communicators across the health service to explore the reputational challenges facing the NHS and to share expertise and learning from healthcare and beyond.
It seems like a long time since members of the public were clapping for NHS staff at the height of the pandemic. Today, the NHS finds itself under increasing operational pressure, with lengthening waiting times and an exhausted workforce with low morale.
With public satisfaction at a 25-year low, and following recent tax increases to fund extra investment, public scrutiny of the NHS has rarely been greater.
Building on the great success of last year’s inaugural event, NHS Communicate 2022 is a chance to explore the impacts of the pandemic on the reputation of the NHS and the role of communications in supporting and helping to build and sustain its profile and reputation. Whether it is demonstrating the value the NHS delivers to patients, or positioning the NHS as an employer of choice, NHS communications plays a vital role.