Winner: Cheshire and Merseyside Health and Care Partnership
The ICS’ communications behaviour change programme was designed to address vaccine hesitancy in ethnic minority communities. It was based on in-depth research that produced valuable insight into people’s reasons for vaccine hesitancy. These high quality, segmented insights were used to form a targeted behaviour change campaign to increase uptake of the vaccine among people from ethnic minority backgrounds in the Cheshire and Merseyside area. The post-campaign research demonstrated that the campaign had a positive effect on sentiment, with surveys showing an increase in the likelihood of individuals to get vaccinated from 68% to 79%.
Highly Commended: National Institute for Health Research; North Bristol NHS Trust; North East Ambulance Service NHS Foundation Trust; North East and North Cumbria ICS; and Rotherham, Doncaster and South Humber NHS Foundation Trust
Sponsor: Behaviour Change Marketing Bootcamp